I recently started my own greeting card line and was looking for the perfect display for craft fairs and local art walks. I chose this specific display because it shows the whole card on each tier, which will allow potential customers to appreciate the entire card design and not just the top half while browsing. This was EXACTLY what I had wanted for a greeting card display. It came packaged well and was very simple to put together, the instructions were clear and well written. What I also love is that it is very easy to take apart and store if need be, then reassemble it later. Beyond satisfied with this product!